DIFFERENCE BETWEEN OFF LINE AND ONLINE TISSUE MARKETING
For any company, marketing in a single platform wont increase their sales and profits. So, marketing should be suffused throughout the marketing business field. This may be challenging and exorbitant for new companies and entrepreneurs who have just established their business and have limited fund to market their service.
As you may have read in many articles, marketing is a creative work and needs profound knowledge on the needs of people and how to allure them to your product. This proves as a challenge especially when you have to market your new product against an already popular product. This can be done in many ways, first would be selling the same quality of product with a bit less profit margin. Second would be find the defects in the rival product and use that as an advantage by fixing those in your product and creating a mindset in people to come and do Tissue marketing with you. Third would be to use the most advanced and efficient marketing technique that is out there which maybe expensive.
The reason why all this is discussed here is to make the reader ascertain the impact of integration of different kinds of marketing techniques. Integration of marketing techniques would reduce cost and compound the sole purpose of marketing. Lets say for example, online and off line marketing. How are these integrated to deliver better results?
What are the different ways to Integrate marketing techniques?
Lets consider an example of offline and online marketing integration to make the process transparent to the reader. First thing that needs to be done is to analyse which has more response. If online marketing has more response, then organising events or concerts within the coterie. This way the people in the group gets some exposure and entertainment and the company saves money on hiring professionals to entertain. If offline marketing has more response then providing URL’s and embolden more and more people to use the online network and the same process can be repeated in a circular path.
Let me give you some tips on increasing marketing offline. Tissue marketing needs to be impeccable and attractive in order for it to allure as many customers as possible. For example, printing puzzles, brain teasers etc on tissues in a restaurant will make people more and more interested in your product. And if they cant complete the puzzle they will carry the napkin which carries your brand name. Another simple method is to make your tissue more attractive by making it creative, like different kinds of visiting cards that are available in market today. One creative way of marketing is by using QR codes. Say you have to advertise a particular jacket, you put up a picture of it with the necessary description, and you add a QR code at the end. Upon scanning it customers will be redirected to the website where you can buy the same jacket online.
Integration reduces cost and increases the efficiency of marketing providing better and impressive results. So, for any business integration is necessary and if executed precisely can increase the sales tremendously.